How much creative control will schools and athletes have around the creation and promotion of assets?
Our approach is entirely about providing a platform that looks and feels like each universities’ brand. With our system and services, each university will have a dedicated, branded portal that looks and feels like your team, not our tech. We want and expect to work in collaboration with each universit
Do you envision white-label or school-branded extensions of the platform which would integrate directly with school websites?
Rare Goods was designed at its inception to be a white-label platform. Our company’s history is steeped in fan engagement and building the brand of our clients above our own. Integrating the platform into the school’s existing websites and infrastructure has always been the plan. From our experi
What are the key factors for a collegiate NFT marketplace to reach and sustain engagement with traditional college sports fans as opposed to specialty NFT/crypto/art collectors?
One of our main advantages is knowing the collegiate market better than anyone else. We have been in this space for years. We are a tech company that knows college sports fans and understands their loyalty, which puts us in a unique position to handle this program. We inform fans what NFTs are, how they [&h
Is your platform specifically designed for sports NFTs? If conference schools wish to explore NFT opportunities unrelated to athletics, will there be an avenue with your platform/company?
Rare Goods is already in the process of launching non-sports-related NFTs with multiple universities. Our Digital Diplomas platform will be minting, issuing, and offering diplomas for Spring graduation 2022. This platform is available to any and all universities. We are also interested in helping any part o
What resources does your NFT company already have in place to connect with sports fans?
Rare Goods founders created Fancutouts.com with that we have tens of thousands of fans in the network of conferences and over 275,000 total college fans that we can tap into for the launch of this program. We also have a fan proprietary engagement tool called Perk Social which is a Loyalty program that rewa
How can your NFT technology create new points of engagement for fans watching a game, both in-venue and on television?
Engagement is what we do best! Built into our platform is our fan engagement technology, Perk Social. Our platform allows you to easily reward your customers with NFTs for the participation of any kind. We make it easy to create rewardable digital, social and experiential moments to keep your customers enga
What is the ideal timing and reaction for a drop after a “moment” happens in a game?
Our team will develop numerous situational-based templates for quick implementation as content becomes available. The Rare Goods system and sales analytics will enable us to time drops and releases to maximize fan, engagement, participation, and purchases. High-profile games will be prioritized. As mentione
How will your company work with the conference to ensure a balance of content and opportunities across all member schools?
Each team will have a dedicated project manager and creative director working with the university to develop content, strategy, and cadence around NFTs. All Rare Goods teams will meet weekly to compare plans and strategies for each university ensuring that continuity is felt around all programs.
How will schools work with your company/ platform to drive long-term engagement from fans?
Using our proprietary gamification engine every customer and visitor will have the additional motivation and incentive to engage with your NFTs. We will create sales through loyalty, gamification, and sweepstakes designed to convert customers into loyal ambassadors. Our platform rewards fans for engaging an
What asset commitments will the schools and conferences need to make?
We would like: Full access to content libraries with the ability to transfer video assets at the highest quality available to Rare Goods’ secured pre-production storage. (Digital and Analog) Complete rights-holders sign-off (including NIL when applicable) for licensed redistribution and sale via Rare
