What marketing support, resources, and commitments does your company plan to make for a collegiate solution? What campus or venue assets will be needed to best reach college fans?

Our team will activate direct advertising campaigns, targeted ad buys, and digital marketing campaigns, while also capitalizing on the use of our proprietary gamification platform to promote new drops, drive new sales, and incentivize more transitions. Our combined promotional budget for traditional targeted digital marketing (social media, ad buys, etc) is just over $3 million. 

With existing vendor partnerships already in place, our creative and marketing teams will collaborate with each university individually to ensure unique advertising campaigns and promotions drive exposure where it’s most effective to their specific goals. Each plan will be catered to the university and its fanbase. Our budget coupled with university contributions of partnered marketing and promotion will exceed $7 million in total value for the network.

Because Rare Goods has established relationships with much of the Conference and has thousands of users already in the Rare Goods network, we plan on direct advertisements, social media engagement, and incorporation into our gamification tool. Using our proprietary gamification engine every user becomes a marketing mouth for the program. Each bit of gamified content is completed and every newly-referred customer to the site will earn rewards for using the platform, effectively making NFT brand ambassadors of each member.

As the NFT market has steadily evolved and grown, we believe our approach will not only meet expectations but will lead the charge for fan engagement everywhere. Mobilizing passion and fan engagement is the heart of our business with proven success and will continue in NFT sales, promotion, and awareness. 

Parents – There’s no play too small for a proud parent or family member. We plan to embrace marketing to the parents, friends, and family members of players in the content. A play that might not be a big draw to your average fan likely has great sentimental value to someone close to the players. We have plans to eventually introduce the ability to subscribe to a player’s content feed so customers can be notified if an NFT or item is available for their favorite players. This will help create additional sales on footage that may have otherwise been dismissed as non-monetizable.  

Our plan is to create a College Marketplace/s for all NCAA footage. Utilizing our proprietary gamification engine and loyalty program (Perk Social) we will create an ecosystem and community of passionate fans who will be rewarded and incentivized to buy, sell, trade, and promote NFTs on our platform. Fans will also be rewarded with free NFTs and exclusive discounts, offers, and prizes for sharing content on social media about the platform as well as purchases. 

Shopify Partnership:   In our relationship with Shopify, we will be able to tie seamlessly into current Team stores and offer rewards that push discounts and free goods to users who buy NFTs. This is a win-win for both our platform and the Official Team Shops as we will send new customers and additional traffic with offers creating new business and sales directly on their store.  

All of these items tie into creating a self-sustaining ecosystem that keeps feeding itself and maximizes spending for marketing dollars. 

But wait, there’s more! – Each season, we will dedicate a portion of our marketing budget to hosting a dream trip to both the College Football playoffs, and March Madness. As fans buy, sell, and engage with the site, they will earn entries towards this once-in-a-lifetime prize opportunity. We have a long history of running successful sweepstakes with teams and this is the perfect opportunity to utilize our expertise to encourage fans to buy, sell, and trade NFTs on our platform.

Schools and Conferences can commit as little or as much as they would like. Our model is self-sustaining but really takes off when the universities get involved. That is why we allow Universities to have some creative control over their site. We will work in conjunction with them to guide the conversation and fit it into their marketing initiatives. We plan to utilize the NFTs to be a part of the fabric of their strategies moving forward. Allowing them to be used for Ticketing and Sponsor initiatives, Giving Programs, and even Enrollment.

As far as venues or campus assets, it’s a similar approach, we do not need either of these items, but by partnering and allowing some of the NFTs to be used as giveaways in-game or as part of ticket or sponsor packages we feel the in-arena/campus promotion would help with the growth of the program and are willing to do these type of activations.